Creating a successful event requires significant investment in time, resources, and effort, and it’s natural for organisers to want to make the most out of this investment. One of the most effective ways to ensure your event continues to have value long after it’s over is through video highlights. Video highlights can help build anticipation for future events, provide marketing material, and preserve key moments for those who couldn’t attend in person. At Innobella Media, we specialise in producing high-quality event video highlights that can transform the way your event is promoted and remembered.
Why Video Highlights Matter for Event Promotion
When planning any event, from awards ceremonies to corporate conferences, video highlights should be a core part of your marketing strategy. But why are they so important?
A well-edited highlights video allows you to showcase the most engaging, exciting, and impactful moments of your event. These videos can give potential future attendees a taste of what to expect, from keynote speeches to key moments that can evoke emotion and excitement. They also serve as powerful tools to build credibility, proving that your event is a can’t-miss occasion for your target audience.
At the Dr. Falk / Guts UK Awards Ceremonies in Liverpool (2023) and Birmingham (2024), Innobella Media filmed the entire event, capturing not only the awards presentations but also candid moments with winners, event footage, and behind-the-scenes B-roll. These video highlights were edited into short, compelling promotional videos (below), which helped draw new participants for the following year. One of the 2024 award winners specifically mentioned they entered the contest after watching the 2023 highlights video on LinkedIn!
Key Benefits of Video Highlights for Future Events
1. Enhanced Social Media Engagement
Platforms like LinkedIn, Instagram, Facebook, and Twitter thrive on visual content. Short video clips from your event, shared in the days and weeks afterward, keep the conversation going. It’s particularly useful for promoting future events, giving your social media followers a glimpse into what they can look forward to.
For example, we filmed and live-streamed the Liverpool International Song Contest from the Cavern Club, with highlights featured on ITV news. We also produced the following year’s launch event from the British Music Experience launch event, which was then aired on BBC news. Video clips from such large-scale events help generate buzz long after the day itself and keep your brand visible across multiple platforms.
2. Promoting Next Year’s Event
Video highlights are not just about preserving memories but also about future promotion. Imagine someone who is considering attending your next event. Seeing the excitement, energy, and success from the previous year’s event can make all the difference in their decision. This is exactly what happened with the 2024 Dr. Falk / Guts UK Awards, where a video from the 2023 ceremony prompted more interest and entries in the next edition.
3. Showcasing Event Success to Stakeholders
Another key audience for video highlights is your stakeholders—sponsors, partners, and speakers. A well-crafted video highlights reel can be used in pitch decks, sponsorship proposals, and stakeholder reports to demonstrate the event’s success and justify future investments.
Platforms for Distributing Event Video Highlights
Once your video highlights are ready, it’s important to get them in front of the right audience. Each platform has its strengths:
- LinkedIn: Great for corporate events, industry expos, and awards shows. The professional network is ideal for showcasing formal events and gaining visibility within your niche.
- YouTube: A global audience with the potential for viral reach. A well-optimised video with the right keywords can serve as an evergreen promotional tool.
- Instagram and Facebook: Perfect for short, engaging clips. Both platforms support story features for real-time engagement and reels for more creative, engaging content.
- Twitter/X: Videos under 2 minutes and 20 seconds can reach a broad, fast-moving audience. Hashtags help you engage in real-time conversations.
How Innobella Media Makes Your Video Highlights Stand Out
When you work with Innobella Media, we bring expertise in live-streaming, video production, and event management to every project. We handle everything from filming on the day to editing compelling, engaging highlight reels. Our experience with events like the Dr. Falk / Guts UK Awards and the Liverpool International Song Contest proves that video highlights not only help promote future events but also build your event’s credibility and brand reputation.
Our team uses high-quality equipment and experienced professionals who know how to capture every moment. Whether it’s an awards ceremony, a product launch, or a music contest, we ensure that your highlights video will be a professional and polished representation of your event.
Ready to Capture and Promote Your Next Event?
If you want to ensure that your event has a lasting impact, video highlights are the way forward. At Innobella Media, we’re here to help you capture, edit, and distribute these highlights so your event can continue to generate value long after it’s over. Get in touch with our team today to discuss how we can support your next event with stunning video production.
